Strategies For Communication – 3 x To Implement
One of the more important things you need to learn to be effective at communicating with staff, management, potential clients and even the people around you – are your strategies for communication.
Some people are natural at communicating, however this doesn’t necessarily mean it’ll come naturally to all.
Fortunately; strategies for communication is something that can be learnt, and more importantly – effectively implemented.
In this article, you’ll learn the three effective strategies for communication, based on how people communicate both consciously and subconsciously.
Strategies For Communication – 3 x To Implement
What Are Strategies For Communication?
Prior to going into what the strategies for communication are, let’s first look at what effective communication is.
Effective communication is communication between two or more people, there the message is successfully delivered, received, and clearly understood.
Therefore – it’s important when learning strategies for communication to you ensure that you effectively:
- Deliver your message in the right way
- It’s received in the way you wish for it to be received
- There isn’t any assumption regarding what you may have said
Strategies for communication are ways in which you’ll focus your communication efforts to achieve these outcomes mentioned above.
Strategies For Communication – How Do We Communicate?
There are various ways in which we communicate, and this is important to know when developing your effective strategies for communication.
From a business sense, these are:
- Your overall sales targeting strategy, and
- Marketing strategy
These will ensure and assist you in delivering your message in the right way.
Then you have the way in which we communicate.
We’ll further explore this, and this comprises of something called the communication ratio.
Strategies For Communication #1 – Speaking To The Right People
The first step to ensure you have effective strategies for communication, is to make sure you’re speaking with the right people.
From a business prospecting and outreach point of view; you may have an excellent product or service, but if you put it in front of the wrong people – you want have communication success.
The two we recommend you read about further, are your sales targeting strategy, and marketing strategy.
Your Sales Targeting Strategy
A sales targeting strategy is the process used to find out who your potential clients are, and how you can reach them to ensure you are using the right strategies for communication.
By using the wrong strategies, you won’t reach the right type of audience, and your communication will fall upon deaf ears.
Depending on your product or service type; there are many different ways you can potentially reach your ideal client.
To learn more about how you can put together a sales targeting strategy to enhance your strategies for communication, read the article below.
Further reading: Sales Targeting Strategy – Your Complete Guide
Your Marketing Strategy
A marketing strategy can be another important ingredient to include and contribute to your strategies for communication.
It is the step by step planned approach to finding out how to get your products and services in front of the right audience.
Again – this will ensure you communicate with the right people and do so in an effective manner.
Below is a link to learn how.
Further reading: Marketing Strategy 101 – What You Need To Know
Strategies For Communication #2 – The Communication Ratio
In the 1970’s, Dr Albert Mehrabian found that people use a communication ratio when speaking with others.
His findings concluded that:
- 7% of communication were our words
- 35% is our tonality
- 55% is our body language
Therefore, to effectively implement your strategies for communication from a conversational sense; we need to include each of the above modalities accordingly.
When communicating with potential clients, are we using the right language?
Does our verbal communication enhance our communication strategy, or divert from it?
The words we use are very important when complimenting our strategies for effective communication, because it is important to resonate, and relate to the people we’re communicating with.
This way, we’ll build deeper rapport; which is crucial when trying to influence or persuade someone with an action or idea.
Related article: Words That Sell – Use These To Increase Your Sales
Your tonality is the tone use to effectively communicate your thoughts and ideas, and an important ingredient to compliment your strategies for communication.
If you’re displaying an eccentric and heightened tone, and the person you’re speaking with doesn’t match that pace – you won’t effectively build rapport and communicate with them.
Your tonality should be calm, yet slightly similar to that of the person you’re speaking with. This way, subconsciously they’ll pick up that you are similar to them and they’ll will be more receptive to what you have to say.
Related article: A Guide To Building Sales Relationships/ Building Rapport
As mentioned, 55% of our communication is our body language.
Are you standing with a strong posture, and does your appearance suit the type of environment or person you’re speaking with?
Use open body language so you don’t appear closed and like you’re retreating yet match and mirror to subconsciously influence the person you’re speaking with.
Related article: How To Dress For Sales Success – A Guide
Strategies For Communication #3 – Further Enhancing Tips
Below are some further enhancing tips to compliment your strategies for communication:
Active listening is an important addition to your strategies for communication, because the best way to get buy in, influence, and persuade – is for the other person to speak as much as possible.
People like speaking about themselves, so ask a lot of questions, and simply listen and be present to understand what it is they’re actually saying.
Listen to understand their message – rather than listening to just respond instead.
Be Completely Present Without Distractions
Have you ever been in a conversation with someone; only for them to pull out their mobile phone and then go on to completely ignore you once they receive a ping, or notification?
It’s rude – isn’t it?!
It breaks rapport and distracts from being present in the moment.
Distractions can easily destroy your attempts for persuasion and your strategies for communication and should be avoided wherever necessary.
Enhance Your Meetings
A part of your strategies for communication may include more regular meetings with your staff, or perhaps people you report to.
That’s why it’s important to ensure you do these correctly; so they don’t become another mundane and boring task, and are actually useful for all those involved.
To learn more about enhancing your meetings so they can be a success, check out the related articles below.
Related article: 8 x Sales Meeting Topics To Share With Your Team
Related article: 8 x Sales Meeting Ideas With Doing With Your Staff
The strategies for communication outlined in this article will help you go a long way when effectively communicating with the people around you.
Learn them, then more importantly – implement them to benefit from what you’ve learnt.