Permission Based Selling Techniques – 8 x Proven Tips
In this article, we’ll explore what is permission based selling, as well as tips to help you close easier and more consistently.
These techniques are commonly used by the top five percent of sales performers all around the world.
Many people think that what they’re able to achieve is from pure luck.
We’ll explore how this isn’t the case, and what you can do to improve your sales process, as well as your closing rate.
What Is Permission Based Selling?
Put simply; permission based selling, or permission based sales; is a set of selling principles to get permission from a potential client, to help them understand what is needed for a solution.
To understand the need for their solution, you need to have a deep diving conversation in regards to their current situation, their pain points, what they aspire to have as a solution, and what budget they’ve put aside to get there.
The permission based selling/ sales approach is an excellent way to help people come to an understanding that they need a solution, and is a form of consultative selling.
Permission Based Selling Techniques – 8 x Proven Tips
Permission Based Selling Techniques #1 – Meet With Decision Makers
The first on our list of permission based selling techniques, is that top sales performers only meet with decision makers, or their ideal prospective clients.
Many sales professionals meet with what they think are potential clients; only to learn later that they don’t have the budget, authority to make a decision, a need for your product or service, or the right time-frame for your offer or solution.
IBM came up with an acronym called BANT; which is widely used by their team to qualify people early.
By meeting with the right people up front, you’ll save not only a lot of wasted time, but you’ll also shorten your sales cycle.
Related article: Qualifying Sales Leads – A Step By Step Guide
Permission Based Selling Techniques #2 – Use A Pre-Frame/ Intent Statement
Another of our recommended permission based selling techniques, is that top performers use something called an intent statement, also known as a pre-frame; prior to going into their conversations and asking their deep diving sales questions.
Not only does pre-framing position you as a trusted advisor; it also eliminates potential sales objections and gives you permission to dive deep and look for pain.
By eliminating sales objections at the start of your sales conversation, you’ll prevent them from coming up at the end of your conversation after you present your offer.
To learn how to use a pre-frame, as well as position yourself as a trusted advisor instead of just another commodity, read the related article linked directly below.
Related article: How To Position Yourself As A Trusted Advisor
Technique #3 – Keep The Conversation Focused On Them
Out third permission based selling technique to help you close more consistent sales, is that you should do everything you can to keep the conversation about them.
The conversation should be focused on:
- Their situation
- Pain points
- What their ideal outcomes look like
- How much have they put aside to solve the problem
- How much they’ve put aside to get a desired result
- What obstacles are in the way to solve their problem and buy
By focusing on these areas, you’ll keep the conversation focused on them wanting and needing a change, rather than making it about you or your product.
As per our article in Entrepreneur; many sales professionals make the mistake of presenting too early.
We call this ‘premature presentation’; and it kills your sales.
By presenting too early, you make the conversation centred around you, when it should be solely focused on them.
Ask the right questions, and systematically dive deeper to demonstrate value for your solution and help them sell themselves.
Further reading: Sales Probing Questions – 20 x To Use Daily
#4 – Use Closing Questions
The fourth of our permission based selling techniques is to use closing questions throughout your sales conversations, rather than just at the end.
Closing questions aren’t scripts; as they can be changed depending on the potential client you’re speaking with.
They should be used as a guideline and can help you feel more comfortable when asking for the sale.
These five closing questions are added to your permission based selling techniques list, because they’ve served me well in my years in sales and should definitely help you too.
1 – “Would you like my help with this/ insert fixing problem?”
2 – “If we could find a way to deal with your *insert area of concern*, would you be happy to proceed?”
3 – “Based on your feedback and our solutions to your issues, it looks like our *insert your product or solution* is the right fit for *insert their company*. Would you agree/ what do you think?”
4 – “Would you agree that it’s worth giving us a try, to solve your *insert their problems and pain points*?”
5 – “What happens next?”
To learn more about implementing and unpacking each of these closing questions, visit the related article below.
Related article: 5 x Closing Questions To Win More Sales
Permission Based Selling Techniques #5 – Use A Sales Process
If you look closely at the top performers, you’ll find that a massive difference between an average Sales Professional and someone who consistently makes consistent sales, is that they use a consistent sales process to guide them with their sales conversations.
Our recommended permission based selling technique – don’t wing it or leave things to chance.
Following a sales process, or sales formula as some call it, is the step-by-step system of taking a potential client on a journey from start to finish.
It usually starts with getting to know the clients, following a number of steps, and finalising by asking for the sale.
A good sales process should do the following:
- Is systematised in a way, that gives you some kind of clear outcome
- Something you can follow consistently; a road map you can keep using
- Creates certainty for both you and your potential client
- Allows you to control the process
By following a sales process, it allows you to feel confident and secure before walking into any potential client interview. It gives you consistency, because you don’t have to wonder what to ask, or waste time, money or resources.
To learn more about the program, click on the linked page directly below.
Permission Based Selling Techniques #6 – Finding Pain
As previously explored; something crucial you’ll need to learn on your journey towards more consistent sales, is that top performers are experts at finding pain.
Our permission based selling technique – become an expert at finding your potential clients pain points, and get the sales conversational emotional, rather than purely keeping it logical and surface level.
Many Sales Professionals and Business Owners go about their sales conversations the wrong way.
They generally present or pitch their idea, answer a few questions, and hope they said something to their potential client that’ll make them buy.
The main reason this approach doesn’t work anymore either – is because you’re not speaking directly to the reason as to why they’re buying – being a current presence of pain.
Pain points; in a sales context, are the things that cause discomfort to your potential clients in their business, day to day activities, and their everyday lives.
Everyone has different pain points, and they come in different levels of pain.
Pain points are generally based on different levels of pain; and the measurement for the level of pain will be based on your potential client’s perceptions, and what they categorise their pain points as.
There are three levels of pain; in which you need to discover during your sales conversations. These are:
- Technical issues
- An impact on their business
- Personal impact
Although all three are important, generally people buy to eliminate personal impact.
Read the article here in regard to finding pain, and to learn how to add it to your sales conversations.
#7 – Use Concept Selling Where Necessary
People who consistently close sales use concept selling where necessary.
Concept selling is a powerful sales tool, because it shifts the focus from speaking plainly about features and benefits, to instead something a lot more meaningful.
One of our important permission based selling techniques, is that people buy what it will mean when they own something, rather than the product or service itself.
As mentioned; most Sales Professionals and Business Owners do something we call ‘Premature Presentation’; this is when they present their product or service, without first learning what it actually is a person wants solved.
Contrary to a lot of what is taught out there – people don’t buy products or services.
They don’t even buy features and benefits.
More importantly – they buy what it will mean when they own the benefits of what you’re selling.
Therefore – they’re buying the meaning of owning it.
Concept selling works so well, because you’re speaking to the meaning of owning your product.
By speaking directly to the meaning, you’re removing any assumptions about what they may think it may mean if they invest in you or your company.
Related article: Concept Selling – Tips To Do It Correctly
Permission Based Selling Techniques #8 – ‘Prescribe’ Your Solution
A lot of Salespeople and Business Owners follow an old school, outdated sales process.
This process generally means they present their product or service, hope something sticks, and then ask for the sale.
Our permission based selling technique – we recommend prescribing your solution instead.
When you see a seasoned Medical Specialist; they ask you plenty of questions, learn about your pain points, and then tell you what you need to do/ or take to alleviate yourself from the pain.
Seasoned Sales Professionals and Business Owners do the same thing; they learn all about their potential client’s pain points, and how it’s affecting them both emotionally and logically.
Once they’re completely clear on their pain points, they then prescribe a solution to each pain point – rather than just present an offer or solution.
To consistently close sales, our permission based selling technique is that you need to be an expert at prescribing a solution, rather than just asking for a sale and positioning yourself as just another commodity.
To present effectively, we recommend presenting in a way that solves each pain point – rather than present and assume they will know how it’ll serve them.
Related article: 10 x Effective Sales Presentation Tips You Need To Use
The top five percent of sales performers who consistently close sales follow these eight permission based selling techniques at all times.
They don’t leave things to chance.
When it’s time to talk about their product or service – they prescribe rather than present.
They’re seen as trusted advisers, rather than just another salesperson.
Put these permission based selling techniques into action, and you’ll notice your sales dramatically increase – without the need for becoming pushy.
Want To Close Sales Easier?
Are you committed to closing sales a lot easier, and consistently?
If so, you should check out our self-paced and affordable online sales training program; The 5% Sales Blueprint.
It’ll give you everything you need to close sales consistently.
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