“Why Am I Not Closing Sales?” – 3 x Reasons Why
At times, sales can be a daunting activity. You may be lacking in getting leads, or perhaps you’re speaking with people- but you’re just not getting their business.
When you’re asking ‘Why am I not closing sales?”, it can be for a number of reasons.
We’re going to cover the top three reasons below.
Why Am I Not Closing Sales?
Why am I not closing sales reason one – the wrong people
One of the reasons why you may not be closing sales in the first place, is that you may be in fact speaking with the wrong people.
If the audience you’re speaking with won’t really benefit from the features of your product or service, then you’re going to have a hard time creating value; and a reason for them to buy.
Find out who your ideal client is, and who will really benefit from your product or service.
Secondly, you may not be speaking with the right decision makers. If you’re working B2B for example and speaking with people who aren’t the decision makers, they’ll be communicating your message on your behalf.
By having someone sell on your behalf, this could be affecting your sales. Always try to meet with the decision makers.
Why am I not closing sales reason two – no sales process
I speak with hundreds of Sales Professionals and Business Owners regularly, and it no longer surprises me how many of them don’t operate with a sales process. Because they’re not operating with a sales process, their closing rate is all over the place.
If you want to get from one place to another, you’ll most likely need a road map. Why wouldn’t you need one to get consistent sales?
By following a step by step sales process, you’ll have the certainty to elegantly lead the potential client towards the sale.
To learn more about the sales process, check out our two articles below to help you with this:
Reason three – no regular training
Would you use a Doctor who last had her medical training 20 years ago?
Of course not.
Or perhaps have a Lawyer defend you in court who hasn’t revisited their training within the last 5 years?
The reason being, is the likelihood for error will drastically be higher.
The same is true for your sales efforts too.
It’s important to ensure your regularly train with scenario training, role-playing, and going over your deep diving questions, so that it becomes naturally you.
By doing so, you’ll increase your likelihood in closing more sales on a regular basis.
All three points are very important in closing sales.
Do you have any more that you’d like to share? Or perhaps any more questions about this article? If so, feel free to share them in the comments.
If you want to learn how, you can register for a No Cost Sales Masterclass here.