Sales Team Building Games – 5 x That Are Effective
Sales team building games can be a great way to break up your usual sales team meetings, because it allows your Sales Professionals to enhance their personal development in a lighter way.
Team meetings can sometimes feel a bit stale and repetitive.
Although this is completely normal, it’s still very important to have regular sessions with your team, as it keeps communication healthy, and creates an opportunity to up skill their training and abilities.
Not All Sales Team Building Games Are Equal
If you do a bit of Googling, you’ll find that there are a vast number of sales team building games you can do with your team.
However – we don’t believe they’re all necessarily effective.
To get the most out of your sales team building games, we believe that they have to be both fun (as the name suggests), and also useful in a way that’ll increase your team’s sales capability.
Playing games for the sake of having fun is fine; however, these shouldn’t be reserved to replace your team meetings.
Our five prescribed sales team building games will help you achieve both.
Sales Team Building Games – 5 x That Are Effective
#1 – Objection Handling
The first on our list of sales team building games, is objection handling.
Many Sales Professionals if trained correctly, will use something like our five-step objection handling breakdown (that you can find here) to overcome sales objections.
However, to keep it fun – give them a sales objection and get them to break it down.
Some examples are:
- Call me in six months
- That doesn’t apply to us
- I’m just getting information
- I need to speak to my partner
- It’s too expensive
- Let me think about it
- I wasn’t planning on buying today
Related article: Overcoming Objections In Sales – A Step By Step Guide
#2 – Sell Me This Pen
Sell me this pen was made famous in the movie The Wolf of Wall Street and is another one of our sales team building games we recommend you give a go.
Most people will start pitching their product or service; and speak to the features and benefits of what they’re selling.
As per our article in Entrepreneur; we call this Premature Presentation, and this approach harms your sales.
We should never pitch or present our product or service until we completely know what we’re prescribing will in fact help solve their problem.
This activity will help your Sales professionals approach it differently. To learn how to use the sell me this pen activity in more detail, read the linked article below.
Further reading: Sell Me This Pen – How Should You Respond?
#3 – Name The Competitor
Name the competitor makes our list of sales team building games, because it’s a mix of trivia as well as competitor knowledge.
Find out some interesting statistics and facts about your competitors and ask the question in a team setting.
This works in two ways.
First – it teaches your Sales Professionals about your competition, which is educational for a number of reasons.
Secondly – For them to win the game next time, they’ll need to do some extra research on the competition.
This will make them proactive in learning about what others in your space are doing, and what they can potentially do to stay ahead of the curve.
Related article: 8 x Sales Meeting Topics To Share With Your Team
#4 – Name The Client
This is probably our most favourite sales team building games, because it’s got some excellent benefits that’ll enhance the way your sales team look at their clients.
The way this works, is similar to the game name the competitor. However instead of giving facts or stats about your competition, you give them random trivia about your clients.
Don’t just give them trivia about the business’s either; if you can give them about the actual people they deal with, that’ll be even better.
To get this information, simply let your clients know that you run regular activities and would like to run training games to help them enhance their communication skills.
Let them know you’d like to help them appreciate their clients even better, and some fun acts would be beneficial.
Your clients would appreciate this, because it’ll demonstrate that you’re being proactive to enhance their communication.
Furthermore, and probably the best benefit of running this type of sales training game, is that it’ll help your Sales Professionals see their clients as people – rather than just numbers.
So many Salespeople see clients as digits, metrics and KPI’s – when they’re everyday people who have experiences, goals, positives and negatives just like us.
By playing this sales training game, you’ll create rapport between your team and their clients, which will have some great benefits.
Related article: 8 x Goal Setting Workshop Exercises For Team Success
#5 – The Next Question
The next question; is another one of our recommended sales team building games, because it gets your sales team focusing on improving their sales probing questions.
The aim of our sales conversations should be to dig deep about their situation, pain points, their ideal outcome and results, and then bridge the gap from where they’re at to where they want to be.
Each type of topic should have a set number of questions to ask, so your team can dive deeper into learning about the emotional reason as to why they want to buy, rather than purely keeping the conversation logical.
This will improve their questioning ability, as well as their consultative sales approach.
Further reading: Sales Probing Questions – 20 x To Use Daily
Final Thoughts On Our Sales Team Building Games
These sales team building games are a great way to break up the regular team meetings you may have with your team.
Not only are they educational – they’ll help get your team to think outside the box and build rapport and comradery.
As mentioned – we strongly recommend that you also have a structure to your sales training.
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