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Why People Buy – The Two Emotional Drivers Behind Every Sale

The 5% InstituteConsultative Selling Why People Buy – The Two Emotional Drivers Behind Every Sale

Why People Buy – The Two Emotional Drivers Behind Every Sale

A lot of sales training out there teaches you about the tactical – how to sell someone, or the step-by-step process to help a person make a buying decision.

 

However not many cover the psychology behind why people buy in the first place.

 

This is important, because once you know why people make purchasing decisions; you can tailor your messaging, empathy, understanding, strategy and tactics to centre on it.

 

So the age old question = what are the emotional reasons as to why people buy?

 

Let’s look at that now.

 

 

Why People Buy – The Emotional Drivers Behind Every Sale

 

 

People make purchasing decisions based on two distinct emotional reasons.

 

First, they buy to avoid pain.

 

And secondly, they buy to move forward towards pleasure.

 

Now this may seem strange if this is the first time you’re reading this concept, however I’ve put together a small video to explain this in a bit more detail.

 

Watch the video below to learn more.

 

 

People buy due to two emotional drivers

 

 

To learn more about to how increase your sales without coming across as ‘salesy’, register for a seat to this no cost masterclass by clicking here.

Khabeer Rockley

Khabeer Rockley is a Sales & Business Trainer, and the Founder of The 5% Institute

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