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What Is A Unique Selling Proposition – And Why Is It Important?

The 5% Institute5 Percent What Is A Unique Selling Proposition – And Why Is It Important?
business USP

What Is A Unique Selling Proposition – And Why Is It Important?

“What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.” – Lynda Resnick


The term Unique Selling Proposition, or USP as it is also known, is thrown around a lot.


But what does it actually mean?


And how can it actually help your business?



What Is A Unique Selling Proposition – And Why Is It Important?


A Unique Selling Proposition, or USP, is what makes your business stand out of the pack. It’s what makes you unique from your competitors in a positive manner, and separates your product or service from other similar-type options out there in the market place.


There’s a common saying out there in the marketplace – and it is completely true.


“If you try to be known for everything, you won’t be known for anything”.


What is unique about your product or service that makes it stand out? And also just as important, does your marketing, sales and systems align with letting your potential customer know that you are in fact different in that unique, and special way?


By being clear on your USP, you can differentiate yourself in the marketplace from the rest of the competition, and position yourself in the minds of your potential customer as being the option they wish you choose if they’re looking for that exact clear solution, benefit or result, and to the problem that your product or service solves.



So what can you do from here?


Let’s now look at some action steps on what you can do from here, to help you with your USP:


  • See what your potential competitors are doing in the marketplace, and what their USP is.
  • Identify your own USP, or what it could possibly be.
  • Identify how your product or service solves your ideal client or customer, in a unique and special way.
  • Check your branding, messaging, website, and other forms of media that you use, to see if you’re actually communicating your USP.
  • Ensure your staff and team members are aware of your USP, what it stands for, and why it is important.



To learn more about how you can crush it in sales and start your journey towards sales mastery, click here to opt in for your FREE training session!


Khabeer Rockley

Khabeer Rockley is a Sales & Business Trainer, and the Founder of The 5% Institute

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